Last updated 05/05/2017
Privacy Policy

What this policy covers

ESBConnect is a digital marketing company. We work with over 150 High St brands and provide you with personalised marketing content from these brands via email, display, social, postal, video and other marketing channels. Our aim is to provide you with offers and content that we believe may be relevant to you.
ESBConnect owns and maintains the website and emailing brands such as The Goody Bag, Lead Switchboard, Your Everyday, Sports Player, One Stop, One Compare UK, Save Compare and Universal Savings.
ESBConnect is committed to transparency in terms of how we collect and use your personal data.
That’s why we’ve developed this privacy and cookies policy (“Policy”), which:
  • sets out the types of personal data that we collect
  • explains how and why we collect and use your personal data
  • explains when and why we will share personal data within the ESBConnect Group and with other organisations; and
  • explains the rights and choices you have when it comes to your personal data
ESBConnect Limited (referred to in this policy as “ESBConnect” or “us” or “we”) is the Data Controller as defined by the Data Protection Act 1998. The Data Controller determines the purposes for which and the way any personal data is or will be processed.

What data is collected

ESB Connect collects both non-personal and personal data on an ongoing basis.
  1. Non-personal data
    Internet Protocol (IP) addresses, web browser details, operating system data, date and time stamps.
  2. Personal Data
    ESB Connect collects 4 types of personal data
    • Email address and consent data
    • Demographic data – such as age, gender, home ownership salary bands and address
    • Behaviour data – such as what you click on and transaction categories
    • Device data – the types of device you use – Desktop, phone and tablet data

Why we collect personal data

In the main, we collect personal data so that we can target you with offers and content that we believe may be relevant to you. Without profiling you in this manner, we would send you less relevant marketing messages. Profiling may include basic information like your postcode and targeting you with local brands. It could be more detailed, such as your salary banding, so that we can send you relevant products for your income bracket. In general, profiles are grouped into segments to aid targeting rather than by individual targeting.
We do not use data for finance credit checking, medical or religious purposes. We do not store data to identify sexual orientation, political beliefs or religious beliefs.
We do aggregate personal data to develop and improve the content we display to you on the website and send you via email. For example, as there is an increase in mobile usage, our design process has used data to understand device usage.
We do use personal data to detect fraudulent activity on our advertising campaigns. For example, this may include detecting invalid applications for a financial product, or detecting too many clicks from the same source.
We do use your personal data to manage promotions and competitions you enter, to contact you or select you for a promotion.

How we collect personal data

We collect data in 4 ways
  • Data you enter by forms, either on our websites or through an email we send.
  • Browsing data such as views, clicks and transaction history on websites we control
  • Open, click and transaction behaviour on Emails we send.
  • Data received from third parties
When you register for our Services, you may provide us with:
  • Your personal details, including your postal addresses, email addresses, phone numbers, gender and date of birth and title
When you visit our Websites, or open an email from us:
  • Data about your online purchases (for example, what you have bought, when and where you bought it and how you paid for it)
  • Data about your online browsing behaviour on our Websites and information about when you click on one of our adverts
  • Data about what emails you open, do not open and what emails you click on and do not click on.
  • Data about any devices you have used to access our Services (including the make, model and operating system, IP address, browser type and mobile device identifiers)
To determine whether the data is relevant, we build a profile of you based on the demographic and behaviour data as described above. This allows us to profile your interests and therefore target you with relevant ads.
You can opt-out at any point. To do this click on the link marked unsubscribe in the email received from us. Your details will be stored on our system only for suppression purposes. And if we receive your email address again, we will automatically remove you from any further communications from us. This suppression method ensures you will never hear from us again. Alternatively email us at with your email details.
When you contact us or we contact you or you take part in promotions, competitions, surveys or questionnaires by one the brands in the ESBConnect group, we may collect:
  • Personal data you provide about yourself anytime you contact us about our Services (for example, your name and contact details), including by phone, email or post or when you speak with us through social media
  • Details of the emails and other digital communications we send to you that you open, including any links in them that you click on
  • The personal data and answers you submit in the talking to us.

Other sources of personal data

We may also use personal data from other sources, such as specialist data companies, online media channels, our retail partners and public registers. This personal data helps us to:
  • review and improve the accuracy of the data we hold; and
  • improve and measure the effectiveness of our marketing communications, including online advertising
  • improve the relevancy of the advertisements we serve to you via the website and email

Personal email data we receive from third parties

ESBConnect manages email data on behalf of third parties. Therefore, you may have signed up to receive third party marketing messages via another website or partner, who have then provided us with your details. To do this, you have explicitly opted in for your data to be transferred and used in this manner.
We do the upmost to ensure a valid opt-in exists. The original data controller will provide us with details of the opt-in and then we will audit the opt-in process and the privacy policy. In most cases, we will be named at point of opt-in or you would have opted in to receive marketing messages from certain sectors e.g. charities. If you engage (open/click) on an email from us within the last 180 days, we will continue to mail you. You can opt-out at any point either when you receive an email from us by clicking on the unsubscribe link provided. You can also opt out or request details of where your data was originally obtained from us by emailing with your details.
Although we do the upmost to validate that the opt-in to the original list owner is valid and correct, we can only do so much to prove this. In some cases, it may be incorrect and if you believe this to be the case, please do contact us and we will investigate promptly.
Along with the email address, the original source may also supply us with other personal information about you, such as age, gender, postcode. This is used to help us profile you and send you relevant marketing messages. If you wish us to remove this information or update it, please contact

The type of Marketing you will receive

We will send you emails which contain marketing messages from brands we work with. The headers and footers within the email will make it clear that we are sending it but the content will be provided by the brand we work with.
The marketing messages you will receive will be relevant to one of the data categories listed below:
Sector Description
  • Online retail
  • General stores
  • Automotive (including Brochures and Test Drives)
  • Property
  • Home furnishings & Improvements
  • Fashion and clothing
  • Telecoms and utilities
  • Pensions
  • Loans, credit cards and mortgages
  • Investments & savings
  • Claims Companies
  • Home
  • Car
  • Travel
  • Pet
  • Personal and Life
  • Other insurances
  • Holidays
  • Hotel
  • Airlines
  • Travel booking
  • Health & Beauty
  • Fitness
  • Charities
  • Media & publishing companies
  • Leisure
  • Gaming
  • Gambling
  • Legal Services
  • Educational institutions
  • Compensation, Legal Services and Personal Injury
  • Injury Compensation Services

Sharing Personal Data within the ESB Group

We may share personal data across brands within the ESBConnect Group. All data is handled in the same manner as this privacy policy lays out.

Sharing Personal Data with other organisations

We may share personal data with other organisations in the following circumstances:
  • if the law or a public authority says we must share the personal data;
  • if we need to share personal data to establish, exercise or defend our legal rights (this includes providing personal data to others for the purposes of preventing fraud and reducing credit risk);
  • to an organisation we sell or transfer (or enter negotiations to sell or transfer) any of our businesses or any of our rights or obligations under any agreement we may have with you to. If the transfer or sale goes ahead, the organisation receiving your personal data can use your personal data in the same way as us; or
  • to any other successors in title to our business.
  • to data partners or advertising partners for the purposes of running advertising campaigns.

Data Protection - Accessing and updating your personal information

ESBConnect adheres to the Data Protection Act 1998. Under this legislation, you have the right to see the personal data we hold about you. This is called a Subject Access Request.
If you would like a copy of the personal data we hold about you, please write to:
Data Protection Officer, Unit 2 Millars Brook, Molly Millars Lane, Wokingham, RG40 2AD
You can also email us at
We want to make sure that the personal data we hold about you is accurate and up to date. If any of the details are incorrect, please let us know and we will amend those details.

Data Security

ESBConnect has appropriate industry standard technology, physical and administrative procedures in place for a company of our size and complexity to protect the data that is collected and stored. Our software is kept up to date with the latest releases to protect against industry known vulnerabilities.

Cookies and similar Technologies

We use cookies and similar technologies, such as tags and pixels (“Cookies”) on both our websites and emails we send you. These are used to personalise and improve your customer experience and to provide you with relevant online advertising on websites and via email.
Cookies are small data files that allow us to store settings and identifiers on your desktop computer, laptop or mobile device.
Cookies help us to provide important features and functionality on our Websites and Mobile Apps, and we use them to improve your customer experience. For example, we use Cookies to do the following:
  • Personalise our websites and Mobile Apps for you by remembering your preferences so that you can continue where you left off if you return to a site. This data is stored locally and we do not store this data on our servers.

Deliver relevant online advertising

Cookies help us to deliver online advertising we believe is relevant to you on our Websites, other organisations’ websites and through emails we send you.
Cookies used for this purpose are placed on your device by one of our websites or partner websites, emails we send you or on our Websites by other organisations, and always with our permission. These Cookies store information about your online activity, such as your IP address, the website you arrived from and information about your purchase history or the content of your shopping basket. They may also contain an identifier that links to your email address.
These cookies enable us to control the frequency and the number of times you may see an advert on your different devices. The cookies also help our advertisers identify potential customers who they feel are relevant for their products.
This means that you may see our adverts or adverts from brands we work with on our Websites and on other organisations’ websites. You may also see adverts for other organisations on our Websites.
To help us to deliver online advertising that is relevant to you, we may also combine data we collect through Cookies in the browser of your desktop computer or other devices with other data that we have collected, for example what emails you have opened or the postcode you provided to us or through one of our partners when you opted-in.

Measuring the effectiveness of our marketing and advertising

Cookies can tell us if you have seen a specific advert, and how long it has been since you have seen it. This information allows us to measure the effectiveness of our online advertising campaigns and control the number of times you are shown an advert.
We also use Cookies to measure the effectiveness of our marketing communications, for example by telling us if you have opened a marketing email that we have sent you and if this email was advertising a partner, whether you have then clicked through onto the partner’s website and made a purchase.
Cookies we use:
Cookie Purpose
Google Analytics These cookies allow us to collect information about how visitors use the website. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. Click here for an overview of privacy at Google
Google Adsense Google uses cookies to serve more relevant ads across the web and limit the number of times a given ad is shown to you. When you visit a website, view an ad, or click an ad supported by Google’s advertising services, Google may set a cookie on your browser. This advertising cookie will appear in your browser as coming from the domain "". Learn more about Googles Policies
Oracle These cookies are used to anonymously profile your interests to help advertisers with targeting. You can view and manage your profile at
LiveRamp (Acxiom Limited) We are a match partner of LiveRamp. As match partners we enable LiveRamp to place or recognize a cookie on your computer or device, and may use this to enable them to share personal information with us, such as your name, postal address, or email address. LiveRamp uses the personal information to link an ID to information stored in your browser or device. We also may collect information such as the device’s IP address and browser or operating systems type and version. We use this information to recognize consumers across different channels and platforms over time for the purposes of facilitating online advertising, analytics, attribution, and reporting purposes Acxiom Limited (registered office at 17 Hatfields London SE1 8DJ) and its partners may use the data you provide to this website, together with other data collected elsewhere, to place cookies on your device. Data through these cookies, in conjunction with other data collected about you and others, will be used to improve the relevance of online advertisements displayed to you when you visit this and/or other unrelated websites. To opt-out of data collection, please click here. Acxiom will then add an opt-out flag to this cookie which will ensure it is no longer used by Acxiom for targeted advertising
ESBConnect Limited ESBConnect's cookies set an identifier linked to your email address> this enables us to identify visitors to our advertising clients' websites and send them a personalised email or serve them personalized ads via display, social, video or mobile. To opt out of ESB Connect Email please email

You can use your browser settings to accept or reject new Cookies and to delete existing Cookies. You can also set your browser to notify you each time new Cookies are placed on your computer or another device. You can find more detailed information about how you can manage Cookies at the All About Cookies and Your Online Choices websites.

How to Contact us

If you have any questions, complaints or suggestions regarding this policy or our data practices, please email, call or mail us:
tel: +44(0)118 979 4055
mail: ESBConnect Ltd, Unit 2 Millars Brook, Molly Millars Lane, Wokingham RG41 2AD

Changes to this Privacy Policy

ESBConnect will occasionally update this privacy policy. When we do, we will also revise the last updated date at the top of this page.